So I'm walking along shopping in Giant Food, and this diffident young clerk in a Giant smock walks up to me to coax me to buy a
Triple Winner card. You pay a dollar -- 100% of which goes to The Children's Cancer Foundation -- and get a card with two scratch-off thingies. One gets you a free product, the other is a chance to win up to $10,000. So okay, I'll donate a dollar and try it.
I scratched off the product side and found that I could get a 7 oz. Tag Body Spray. I hadn't the slightest clue of what "body spray" was, and spent ten minutes fruitlessly cruising up and down the three health and beauty aisles looking for the damn stuff. I finally went looking for a clerk and found one at the yogurt shelves. She had never heard of "body spray" either -- she was a dairy clerk -- but I wouldn't let her get away, so she came with me to the health and beauty section where she spied a clerk from that section.
"Ask him, he'll know. He works in this area," she told me with obvious relief in her voice, and made her escape as quickly as she could. Fortunately the man was familiar with the product, and led me right to it. He explained that it's a new product for men by Gillette -- no wonder I hadn't heard of it! -- and that there had been a misprint on the card and it was really only a 3.5-ounce can.
"Oh, that's a rip-off," I said jokingly, "but—" -- a bit of annoyance crept into my voice -- "what am I going to do with this?" The clerk wisely recognized it as a rhetorical question and remained silent, and I said, "I guess I'll give it away." I figured I could offer it to Ken, and if he didn't want it I'd just freecycle it.
So I started an email to
eudyptes to ask him if he wanted it. I thought he might not know what it was either, so I figured I'd find the website and include a link so he'd be able to figure out whether he'd want it or not. "If you don't know what it is," I typed, "you can go to this website:" ... and then I went off to Google.
I found the website, all right -- the very first link on Google when you search on
tag body spray. It's
http://www.tagbodyspray.com/ . But I was taken to
a page that said only:
You don't have the latest version of Macromedia Flash Player.
This web site makes use ofMacromedia®Flash™ software. You have an old version of Macromedia Flash Player that cannot play the content we've created.
[button] Why not download and install the latest version now? It will only take a moment.
Macromedia and Flash are trademarks of Macromedia, Inc.
That's it. That's the complete and entire content of the page.
If I don't download the latest version of Flash,
they will not let me in to see the site! God forbid I should be blind and using a text reader, or standing in the supermarket with a Sidekick and wanting the "lite" version of the site, or using dial-up and preferring something that won't take 15 minutes to load, or =gasp= using a 6-year-old computer and not wanting to load it down with graphics-and-bandwidth-heavy crap just to get an idea of what the hell
their product is about.
I can't get over this. It's a brand new product and they're trying to promote it, according to the store clerk. But unless you have a fast computer and broadband, they will not let you find out anything about it. Not only is there no non-Flash site, they won't even let you
try to see it!
I guess the demographic they're aiming at -- Gen Y males, I imagine -- will have the latest and greatest gew-gaws on their computers, or will be so horrified to find out they don't that they'll immediately download the new version of Flash and then use the Tag product site to try it out. God forbid a mom should want to buy one for her son, or a middle-aged woman should want to buy one for her husband or boyfriend to make him smell better when he doesn't shower, or make him feel young, or whatever. Nope. They're not interested in you. You can just go fly a kite. Either get broadband or a new computer or teach your guide dog to read aloud, or you're SOL.
Needless to say, I have no intention of sitting around downloading and installing the latest version of Flash so that I can sit around some more waiting for my 6-year-old computer to limp along loading the displaying their infomercial!
What kind of marketing sense does this make? I may send them an e-mail, or I not bother. At best they'll send me some coupons for their products -- maybe even a coupon for more Tag

-- and I'm not interested.
This is just so stupid.
